I began my entrepreneurial journey with 'Square 8 Limited' as a lockdown project, teaming up with my father to improve products for both style and function. Our Amazon business was a hit, proving my knack for designing, taking own calculated risks, and making profitable strategies. This mindset not only sets me apart but also equips me to navigate challenges confidently and deliver exceptional results.
As Co-founder I am responsible for research, marketing and strategy, illustration and animation.
A big part of the success of this project was my awareness of the audience. I needed to understand the difference between the buyer (parent) and the end-user (child). When designing, I prioritise understanding my target audience. My experience as a Girl Guides unit leader taught me how to engage both children and parents, balancing fun, practicality, and suitability for different age groups; therefore, when marketing, I need to think from the perspective of a buyer, which I bring on with each project.
What distinguishes the star chart design is its interactive illustration, featuring holographic elements and the option to utilise the magnetic feature or directly draw on it, which is easy to clean.
Tilly the character above creates a narrative for the user to engage with and spark further creativity for the user.
